About us

Our Mission

Our mission is clear: to prevent children and young people from experiencing gaming and gambling harms through awareness raising, education and research. Prevention of these harms may not always be at the top of the pile of public health priorities; nevertheless, they are an increasingly essential part of protecting young people growing up in a digital world. And we know that prevention is always better than cure.

OUR FOUNDERS' STORY

The charity was established in 2014 as a result of the lived experience of our founders. After suffering for over 25 years with a gambling addiction, Alan Lockhart died by suicide in 2010 at the age of 40. His mother Anne, a former teacher, founded the charity with her husband Keith and Lee Willows. Together they were determined to use education as a tool to raise awareness and help safeguard future generations against gaming and gambling harms.

In 2016, Deputy Speaker, Rt Hon. Dame Rosie Winterton MP nominated Anne to receive an NHS National Award for Excellence in Public Health and Wellbeing for work done regarding gambling harms.

FOCUS ON Impact

There is clear and robust evidence to demonstrate that our portfolio of programmes helps to safeguard millions of children and young people every year.  

Our initial Theory of Change as a charity was developed by an evaluation team from Ernst & Young; this was developed further in 2020 with scrutiny and support from the evaluation team from NCVO CES where the impact on children and young people were also included.

The findings of our latest Impact Report are a source of great pride for everyone connected to the charity. We are committed to further understanding and demonstrating our impact through independent evaluations and academics studies. 

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