To mark the nationwide Safer Gambling Week campaign (19th – 25th November), Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers football clubs to the Young Gamers and Gamblers Education Trust (YGAM).
Queens Park Rangers will be wearing special edition shirts for their London derby against Watford this Saturday, 21st November, while Nottingham Forest will be sporting the shirts for their game against Bournemouth on Tuesday, 24th November.
The two Championship clubs will carry the logo of the YGAM on the front of their shirts to promote the charity, which provides free educational training and resources to help prevent gambling-related harm among young and vulnerable people.
Football Index, the principal shirt sponsor for both clubs this season, is hoping this will help trigger a conversation about safer gambling and help the YGAM reach more football fans. Football Index will also be supporting the YGAM’s work with a £5,000 donation.
This follows Football Index’s earlier initiative this year, which saw it launch a new Gambling Awareness Initiative with Nottingham Forest Football Club, highlighting the importance of safer gambling and helping to educate football supporters within local communities.
Daniel Bliss, Director of External Affairs at YGAM said: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm. This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”
David Cook, Chief Commercial Officer at Nottingham Forest said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity. It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Euan Inglis, Commercial Director at Queens Park Rangers said: “In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”
Mike Bohan, Co-Founder of Football Index said: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm. We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”
YGAM are working in partnership with GamCare to deliver the ‘Young People’s Gambling Harm Prevention Programme’ supported by members of the Betting & Gaming Council. If you are a teacher or youth worker interested in learning more about YGAM or booking a free training session, please visit www.ygam.org