YGAM joins forces with the All-In Diversity Project

YGAM joins forces with the All-In Diversity Project

The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the global gaming sector, is proud to welcome YGAM, one of the world’s foremost charities focusing on education, awareness and the prevention of gaming related harm amongst young people.

Lee Willows, YGAM Chief Executive says “At YGAM we are continually seeking to further strengthen our foundations and learning and so are delighted to join the All-in Diversity Project as a Strategic Partner. I absolutely love the passion and commitment of Tina & Kelly as they champion this important topic. Through YGAM’s trading subsidiary, YGAM Innovation Limited, we are working collaboratively with the gaming industry to launch a specific gaming employer-led apprenticeship standard for those whom want to join the industry via a funded apprenticeship route. By aligning our brand with the All-in Diversity project we are sending a strong message to potential future apprentices. In addition, I hope both our charity and trading subsidiary can contribute too and learn from the vast amount of resources that the All-in Diversity project are gathering to help us champion diversity both within our organisations and more broadly”.

Co-Founder Christina Thakor-Rankin had this to say about their latest tie-up: “The pressure on kids growing up in today’s digital globally connected world to fit in is enormous. For the most part these global trends are generally innocent and largely harmless such as Pokemon, or Flossing. Sometimes though, what seems like an innocent activity, such as playing video games can have a darker adult side. The increasingly blurred lines between gaming and gambling (loot boxes, skins, esports and skill) together with the ease of access and pressure to participate makes it more important than ever that we start the education process as early as possible. As these are global activities involving kids and young people from all over the world with differing cultures, religions, socio-economic backgrounds and reasons for participation - it follows that any awareness or support initiative needs to reflect this diversity to be truly effective. With YGAM on board, and working with other similar organisations around the world, we can now really start to explore the role of diversity in raising awareness and limiting harm within children and young people right across the world”.

Says Co-Founder of All-in Diversity Project, Kelly Kehn “This partnership continues to stress how important industry collaboration is to solving our toughest problems -- protection and image. Having YGAM as a strategic partner means that we can continue to focus on the importance of people overall to the health and sustainability of our industry”.